Paolo Martini
Paolo Martini
Journalist
- 25 AUGUST 2019
The support of the Western media to the "Fridays for future" movement was just a warning of spring, with the easy consecration of Greta Thunberg as an icon. But it is with the scorching summer more told than ever that the big names of Ordoliberal capitalism have decided to change the mask.
The 181 most important American managers, gathered in the Business Roundtable, on 19 August wanted to draw up an unusual eco-ethical statement, "The purpose of the company", announcing that to save the planet they can give up some profit margin and even cut their colossal salaries.
A few days later, in Paris, the representatives of 32 luxury and fashion groups signed the new Fashion Pact: these multinationals suddenly became so good (among which sports brands accused for the exploitation of child slaves stand out) , now undertake to replace polluting production facilities, to properly dispose of toxic waste and to reduce the environmental impact of packaging.
The theme of this sustainable packaging, on which the giant of drinks that has sown millions of cans and bottles in the world moves, and now launches the Www campaign, world without waste, and encourages the Byob (Bring Your Own Bottle, brings the your bottle), with vending machines where the consumer who is armed with a water bottle will be provided with free water and various drinks at very reasonable prices. The world leader yellow+blue of furniture has also been noted, who announced that he wants to become climate positive within a few years.
Massimo Gaggi (Corriere della Sera, 23 August) highlighted another key move in the new eco-capitalist scenario: the rating giant Moody's, whose figures keep the same banking and financial balances of planetary turbo-capitalism, at the end July decided to purchase a young and dynamic company from Berkeley specializing in the analysis of the consequences of climate change, "Four Twenty Seven" (the original name refers to the objective of California emission reductions, which in 2020 should take precisely to 427 million tons of carbon).
Moreover, the only business of environmental catastrophes in the United States is calculated at 2,500 billion dollars in 2019. And various economists even argue that the "extinction risk" could be an opportunity for planetary growth, equal to the spring it generated the great boom of the second half of the twentieth century, or the catastrophe of the World War.
This umpteenth turning of the strong powers marks a qualitative leap with respect to the simple green washing (now washed green), now more and more brash, good by now right for the building speculators of the offshore principality that transport Greta to the sea. Now we are at the green disguise (green masking)...
Paolo Martini
Journalist
- 25 AUGUST 2019
The support of the Western media to the "Fridays for future" movement was just a warning of spring, with the easy consecration of Greta Thunberg as an icon. But it is with the scorching summer more told than ever that the big names of Ordoliberal capitalism have decided to change the mask.
The 181 most important American managers, gathered in the Business Roundtable, on 19 August wanted to draw up an unusual eco-ethical statement, "The purpose of the company", announcing that to save the planet they can give up some profit margin and even cut their colossal salaries.
A few days later, in Paris, the representatives of 32 luxury and fashion groups signed the new Fashion Pact: these multinationals suddenly became so good (among which sports brands accused for the exploitation of child slaves stand out) , now undertake to replace polluting production facilities, to properly dispose of toxic waste and to reduce the environmental impact of packaging.
The theme of this sustainable packaging, on which the giant of drinks that has sown millions of cans and bottles in the world moves, and now launches the Www campaign, world without waste, and encourages the Byob (Bring Your Own Bottle, brings the your bottle), with vending machines where the consumer who is armed with a water bottle will be provided with free water and various drinks at very reasonable prices. The world leader yellow+blue of furniture has also been noted, who announced that he wants to become climate positive within a few years.
Massimo Gaggi (Corriere della Sera, 23 August) highlighted another key move in the new eco-capitalist scenario: the rating giant Moody's, whose figures keep the same banking and financial balances of planetary turbo-capitalism, at the end July decided to purchase a young and dynamic company from Berkeley specializing in the analysis of the consequences of climate change, "Four Twenty Seven" (the original name refers to the objective of California emission reductions, which in 2020 should take precisely to 427 million tons of carbon).
Moreover, the only business of environmental catastrophes in the United States is calculated at 2,500 billion dollars in 2019. And various economists even argue that the "extinction risk" could be an opportunity for planetary growth, equal to the spring it generated the great boom of the second half of the twentieth century, or the catastrophe of the World War.
This umpteenth turning of the strong powers marks a qualitative leap with respect to the simple green washing (now washed green), now more and more brash, good by now right for the building speculators of the offshore principality that transport Greta to the sea. Now we are at the green disguise (green masking)...
a concept that had been applied to the European incentive policies for organic farming, "Organic farming", a river of tens of billions of euros now twenty years that would have favored above all the large agrarian groups capitalist.
Now that the climatic emergency produces a new collective sensibility that makes large ad hoc public investments plausible, the usual suspects equip themselves to intercept these gigantic financial flows of states and supranational bodies.
The green disguise is also what can be seen in these days on the Italian scene, well beyond the pages of the daily newspapers: just think of the repainting of party government programs and the debate on the Veltronian re-establishment of a left Ali (Environment, in first place , Work, Education). But this is another matter.
Now that the climatic emergency produces a new collective sensibility that makes large ad hoc public investments plausible, the usual suspects equip themselves to intercept these gigantic financial flows of states and supranational bodies.
The green disguise is also what can be seen in these days on the Italian scene, well beyond the pages of the daily newspapers: just think of the repainting of party government programs and the debate on the Veltronian re-establishment of a left Ali (Environment, in first place , Work, Education). But this is another matter.
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